Program Topics for the Author’s Business
45-120 Minute Presentations by Jaimie Engle
Getting into Barnes & Noble as an Indie Author
Most authors dream of having a book signing with a line out the door at their local Barnes & Noble Bookstore. In this breakout session, award-winning indie author, Jaimie Engle, shares how she creates the demand for her books, receives the requests from B&N stores, and hosts a “line out the door” book signing in this engaging session.
“Jaimie brought lots of energy and passion to the book signing! She knows how to market her products and present them in an engaging way to her audience.” –David Hankerson, Store Manager, Barnes & Noble-Oviedo Mall | Oviedo, Florida
Your Book as a Business
Knowing what level of time, money, and energy you plan to invest will determine your result as an author. Authors will consider their book as a business and build a marketing strategy for success. This course includes book launches, school visits, media releases, and marketing techniques.
Podcasting and Cosplaying to Broaden Your Audience
Learn how to create a successful podcast to utilize as a platform to find new readers and share excerpts of your book and other ideas, such as cosplaying your own fiction characters at conventions and on panels.
Landing Your Dream Agent
Finding a partner to promote your work to editors is a goal many writers strive for. In this presentation, listen to best practices, avoid pitfalls, and know what to ask your potential agent including contract details. After being represented by two agents, I no longer pursue this route, but have firsthand knowledge on best practices.
Finding Social Issues for Successful School Visits
School visits are a wonderful way to inspire students and connect with readers, if you write for children. Learn how to craft a presentation that promotes required school standards, setting you apart from other authors just looking to “sell” their books.
Blogging like a Pro
Blogging is a great way to connect with your fans, but what happens to all that amazing content if no one can find it? Learn how to create blogs that are pleasing to the eye, filled with just enough content, and using SEO for search engine spiders to detect your amazing words in Google rankings!
The Organized Writer
As your business grows, keeping track of sales and events becomes crucial. Learn how to schedule marketing efforts, create scripts, and put systems in place so you can focus on writing. Forms and samples available.
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Program Topics for Writer Craft
45-120 Minute Presentations by Jaimie Engle
World Building –
World building is detailed and goes beyond the story. In this course learn how to create unique worlds by studying the elements and order of building awesome worlds that are believable, independent, and exist before and after the story.
Play-Rewind-Repeat, then Tell, Don’t Show –
In this lesson, students will learn several reasons for telling, not showing in fiction, when to know if you should show or tell, and how to develop the concept in storytelling. In addition, exploring the concepts of bringing characters opportunities to grow by learning from their past and the sins of their fathers allow readers to see themselves in the hero/heroine they root for.
Plotting Coincidence & Building Tension –
In the real world, coincidences happen all the time. Students will learn how to effectively craft and plot a natural coincidence. Likewise, building tension into chase scenes is easy. What about moments when it seems like nothing is happening? Learn how to bring tension into every scene so your readers hang on the edge of your cliffhanger.
Writing for Teens –
Teens are fickle. They are moody and expressive and embrace life in ways adults do not. Learn how to capture the voice of a teenager as you write YA fiction.
Crafting Character through Cosplay –
Characters are the number one memory of beloved books. They must be real, yet they are made up. In this course, learn how to build character as desire, image, voice, action, thought, conflict, in both stock and flat characters, using cosplay and pop culture references.
Building Story –
Story is why we write books and choosing the type of story is as important as the one you deliver. Combine lessons to build story as a journey, power struggle, connection or disconnection.
Capturing Voice –
The irony of voice is that it’s multiple. Learn to craft your writer voice, character voice, and persona using point of view. Dialogue and dialect are also addressed in this session.
Drawing the Image –
Readers should experience your novel as a movie in their mind’s eye. Learn how to create pictures with words using concrete, significant details, figures of speech, and imagination.
Setting the setting –
Not simply a location, setting is world, used as a lens, in mood and symbol, and as action in your writing. It includes time, place, and seasons, regardless of your book’s genre and should be considered a character, all techniques you will learn in this session.
Story takes time to develop. It requires pre- and post- writing in the form of a combination of drafting, structuring, and researching, as presented in this crucial session for publishing your book.
Perhaps the most important and overlooked step in the writing process, this session focuses on revising and editing best practices, to include tips that you won’t find anywhere else!
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PRIOR EVENT PRESENTATIONS
For a full list of testimonials, presentations, and awards, please download the full packet here.